As the excitement builds for the upcoming T20 season in 2026, a significant development has emerged in the cricketing world. CREX, a leading platform in fan engagement, has been named the Official Fan Engagement Partner for the Delhi Capitals. This partnership is set to revolutionize how fans interact with the game.
On the announcement day, Purshottam Rawat, CEO of CREX, emphasized the evolving nature of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects a broader trend in sports, where digital engagement is becoming increasingly vital.
The collaboration aims to introduce real-time, interactive experiences during all matches of the season. Fans will have the opportunity to participate in quiz-based contests through the CREX app, enhancing their engagement while watching the games. This initiative is designed to transform passive viewership into active participation.
Participants in these contests will have the chance to win exclusive rewards, including team merchandise, signed memorabilia, and match tickets. Such incentives are expected to deepen the connection between fans and the Delhi Capitals, as highlighted by Sunil Gupta, the CEO of the team, who expressed delight in welcoming CREX as a partner.
Gupta remarked, “This partnership allows us to further deepen that connection,” underlining the importance of fan engagement in modern sports. He also noted that CREX’s innovative, real-time engagement format adds a new interactive layer that will help bring fans closer to the game.
CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users. The platform recorded a staggering 213 million minutes of user engagement, showcasing its popularity and effectiveness in connecting with fans.
This partnership is not just a marketing strategy; it highlights the growing importance of digital fan ecosystems in sports. By merging live sports with gamification and immersive engagement, CREX and the Delhi Capitals are setting a precedent for future collaborations in the Indian T20 league.
As the 2026 season approaches, fans can look forward to accessing these interactive experiences through the CREX app during matches. This initiative is part of a broader digital-first approach that is reshaping how cricket is consumed and enjoyed.
In summary, the partnership between CREX and the Delhi Capitals marks a significant step towards enhancing fan engagement in cricket. As the landscape of sports continues to evolve, such collaborations will play a crucial role in keeping fans connected and engaged.
