Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war, highlighting the urgent need for India to transition towards electric vehicles (EVs). The company, which is India’s largest electric two-wheeler maker, has launched the ‘EndICEAge’ campaign, offering electric scooters and motorcycles starting at ₹49,999. This initiative comes at a critical time as Ola Electric’s EV sales in February 2026 fell to their lowest since the company went public in August 2024.
The ‘EndICEAge’ campaign includes a range of benefits totaling up to ₹50,000, which encompasses service guarantees and assured buyback schemes. The buyback guarantee promises an assured value of up to 60% on its EVs, providing customers with a safety net as they invest in electric mobility.
Bhavish Aggarwal, the CEO of Ola Electric, emphasized the importance of this transition, stating, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further noted, “Every EV on the road reduces our dependence on imported oil,” reinforcing the campaign’s message.
The starting price for the Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) models is set at ₹49,999, making them more accessible to a broader audience. Additionally, the extended warranty for Ola Electric’s S1 scooters and Roadster motorcycles is eight years as standard, ensuring customers have peace of mind regarding their purchases.
The offer is valid until 31 March 2026, and the company is hopeful that these incentives will stimulate interest and sales in a market that has seen a downturn. Observers note that the campaign could be a pivotal moment for Ola Electric, as it seeks to regain momentum in the competitive EV landscape.
As the company pushes forward with its plans, Aggarwal declared, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This determination reflects the broader industry trend towards electric mobility, which is increasingly seen as essential for sustainable development.
While the campaign aims to rejuvenate sales, the overall market conditions remain challenging. Details remain unconfirmed regarding the long-term impact of the campaign on Ola Electric’s market position and sales figures.
