SNA Displays has partnered with Kevani to unveil the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. This impressive installation measures approximately 61’5″ tall and 40′ wide, processing around 3.6 million pixels across a digital canvas of 2,450 square feet.
Located in a prime area, the display is designed to capture the attention of passersby and advertisers alike. Kevin Bartanian, CEO of Kevani, remarked, “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales.”
In addition to the DOOH display, the National Retail Federation (NRF) has also unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio, designed for broadcast-quality production, measures approximately 6’8″ tall by 11’10” wide and processes 4.7 million pixels.
The new studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing the quality of content produced for retail and advertising purposes. Craig Sholder, SNA Displays’ West Coast sales director, noted, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”
As SNA Displays continues to innovate, the company is shifting its focus towards smaller-ticket, high-margin products amid uncertainty in the market. This strategic pivot reflects a broader trend among grassroots customers who are increasingly cautious about spending.
Yesco provided the LED installation services for the DOOH display, ensuring that the technology meets the high standards expected in such a competitive environment. The collaboration between SNA Displays and Kevani marks a significant milestone in the evolution of digital advertising in urban settings.
Observers are keenly watching how these advancements will influence advertising strategies and consumer engagement in the coming months. Details remain unconfirmed regarding further expansions or additional features planned for the display and studio.
