“This product says: ‘I cook what you cook. All of it,’” remarked celebrity chef Ranveer Brar during the unveiling of the Philips OneChef in Mumbai. The event, held on March 18, 2026, showcased the appliance’s capabilities and its potential to transform cooking in Indian households.

The Philips OneChef is an all-in-one smart cooking appliance that combines an impressive 33 cooking functions, including air frying, stir frying, steaming, and boiling. This innovative device is designed to simplify the cooking process, particularly for Indian recipes, which often require multiple techniques and tools.

At the launch event, Gulbahar Taurani, a representative from Versuni India, emphasized the appliance’s user-centric design. “At Versuni, our focus has always been on understanding how Indian households actually cook,” he stated, highlighting the extensive research that informed the development of the OneChef. The product took one and a half years to develop, ensuring it meets the specific needs of its target market.

One of the standout features of the Philips OneChef is its use of AmbiHeat technology, which ensures even heat distribution across the cooking surface. This technology is particularly beneficial for Indian cooking, where precision in temperature control can significantly impact the outcome of a dish.

The appliance is priced at Rs 19,995 and is set to be available for purchase starting March 19, 2026. The launch event included live cooking demonstrations, showcasing the versatility of the OneChef and its ability to consolidate various cooking methods into a single unit. This is particularly appealing for households with limited kitchen space, as it reduces the need for multiple appliances.

As the demand for air fryers and multifunctional cooking devices continues to grow among younger consumers, the Philips OneChef is poised to capture a significant share of the market. The appliance not only addresses the practical needs of cooking but also aligns with the evolving culinary preferences of modern Indian households.

With the introduction of the OneChef, Philips aims to enhance the cooking experience for many families, making it easier to prepare a variety of dishes without the hassle of managing multiple kitchen tools. As the appliance hits the market, it will be interesting to see how it is received by consumers and whether it lives up to the expectations set during its launch.

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Shares of TTK Prestige, Stove Kraft, and Butterfly Gandhimathi Appliances experienced a notable surge of up to 15% intraday, driven by a significant increase in demand for electric cooking appliances. This trend is largely attributed to growing concerns about potential disruptions in the supply of liquefied petroleum gas (LPG), prompting consumers to shift their preferences towards electric options.

Acquisition in the Beauty Sector

In a parallel development, Estée Lauder is set to acquire Forest Essentials, a prominent Indian prestige Ayurvedic beauty brand. Founded by Mira Kulkarni in 2000, Forest Essentials has established a robust presence with approximately 200 stores across India.

Forest Essentials reported a revenue of about €54.7 million (approximately INR 585 crore) for the financial year ending March 2025, reflecting an impressive 18% year-on-year growth. This positions the brand among the top two in India’s homegrown prestige beauty market, which holds around 10% market share.

Future of the Prestige Market

India’s prestige and luxury beauty market is projected to grow to $4 billion by 2035, indicating a robust future for brands like Forest Essentials and Kama Ayurveda, which reported revenues of INR 141 crore (approximately €13.18 million) for the same financial year.

Estée Lauder previously held a 49% stake in Forest Essentials in 2020, highlighting the brand’s established reputation and potential for growth within the prestige segment.

As the market evolves, the shift towards electric cooking appliances and the expansion of prestige beauty brands reflect changing consumer preferences and economic dynamics. Details remain unconfirmed regarding the full implications of these developments, but the trajectory suggests a promising future for both sectors.

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