Sonyliv: Sitaare Zameen Par on : Aamir Khan’s Streaming Strategy

Vikram Reddy — Thu, 12 Mar 2026 04:20:06 +0000

Sitaare Zameen Par’s Theatrical Success

Aamir Khan’s film Sitaare Zameen Par has made headlines following its theatrical release, where it earned an impressive ₹167 crore in India. This success sets the stage for its upcoming availability on SonyLIV.

Initially, Khan opted for a YouTube rental model, charging ₹100 per watch, and rejected several OTT deals, including offers from major platforms that reached up to ₹125 crore. This decision was part of his strategy to challenge industry norms and explore alternative distribution methods.

Production Insights

The film’s production journey was not without its challenges. Khan had to buy back Sony’s 25% stake in the project, which increased the initial production budget from ₹96 crore to approximately ₹133 crore. This financial maneuver highlights Khan’s commitment to the film and its potential.

Current Streaming Plans

As of March 11, 2026, Sitaare Zameen Par will be available for streaming on SonyLIV, marking a significant shift in Khan’s approach to film distribution. This move reflects a growing trend among filmmakers to embrace streaming platforms after theatrical releases.

Related Developments

In addition to Khan’s film, the streaming landscape is evolving with new series like Kohrra 2 and Raat Jawaan Hai, the latter featuring Barun Sobti as a stay-at-home father. Sobti expressed his enthusiasm for the role, noting the strong maternal instincts present on set.

Furthermore, the brand Everaw Nutrition recently appeared on Shark Tank India, showcasing clean-label children’s food products. Co-founder Lucky Soni emphasized their commitment to creating trusted products for parents and children alike.

Significance of the Shift

This sequence of events is crucial for Aamir Khan and the broader film industry. By choosing to stream on SonyLIV, Khan not only adapts to changing viewer preferences but also sets a precedent for future releases. His journey reflects the ongoing transformation in how films are distributed and consumed in the digital age.

Details remain unconfirmed regarding the specific release time on SonyLIV, but the anticipation surrounding Sitaare Zameen Par continues to grow as fans await its digital debut.