SonyLIV paid subscribers surged 700% between 2020 and 2021

SonyLIV’s paid subscriber base elevated by practically 700% between June 2020 and June 2021. Sony, the mum or dad firm of Japan, introduced in its quarterly monetary outcomes announcement on Wednesday. SonyLIV doesn’t present a precise variety of paying subscribers, however when it comes to its worth, SonyLIV revealed that it had 5.5 million paying subscribers as of the top of April 2021. In addition, SonyLIV has greater than 200 million month-to-month energetic customers in FY2009. A streaming service operated by Network India mentioned in July. Gadgets 360 is asking SonyLIV for remark. I’ll replace this story if I get a reply.

“In the media network, video direct-to-consumer (DTC) services have significantly expanded their customer base, and since June 2020, paid subscribers have been about 80% of anime DTC service Funimation and video DTC service SonyLIV. It has increased by about 700%. Hiroki Toki, Vice President and Chief Financial Officer of Sony Group Inc. Said [PDF] About the company’s quarterly financial results announcement on Wednesday.

Interestingly, this 700% growth is due to SonyLIV membership prices rising by up to 200% in June 2020. However, we have since introduced a limited and more affordable plan. Still, it suggests that viewers have found value in the new product. Not surprisingly, SonyLIV is partly part of the success of the most talked-about original series, Scam 1992: The Harshad Mehta Story. Second Anthology Season, Scam 2003: Abdul Karim Tergi’s bizarre incident has been announced with Hansalmeter returning. Beyond that, SonyLIV had rights to multiple test series with the ongoing 2020 Tokyo Olympics, UEFA Euro 2020, and the Indian cricket team.

Not only has SonyLIV acquired many new paid subscribers over the past year, but those subscribers are also spending more time on the app than before. In 2009, the time spent increased by 25% to 75 minutes, and the total number of SonyLIV video views exceeded 4 billion per person. exchange4media Report from July. In addition, SonyLIV launched worldwide enlargement (past South Asia) in July, and YuppTV launched service platforms within the United Kingdom, Canada, Australia, New Zealand, the Middle East, and elements of Europe.

Source – Gadgets360