Aman Gupta, co-founder of boAt Lifestyle and judge on Shark Tank India, has initiated legal action to safeguard his personality rights in the Delhi High Court. This move underscores a rising trend among public figures asserting their rights against unauthorized use of their likeness, especially in the era of AI-generated content.
On April 30, 2026, Gupta filed a lawsuit titled Aman Gupta v. John Doe & Ors.. His legal representation includes Senior Advocate Diya Kapur and Advocate Nakul Gandhi. The case has garnered attention as it aligns with recent judicial efforts to address concerns about the misuse of identity online.
Initially, Justice Jyoti Singh was assigned to hear the matter but recused herself. The case is now scheduled for a hearing before Justice Tushar Rao Gedela on May 7, 2026. The court has previously issued orders to protect other celebrities’ personality rights, indicating a supportive judicial environment for such claims.
The Delhi High Court has taken significant steps to safeguard public figures against unauthorized use of their likeness. Notable personalities like Salman Khan and Sri Sri Ravi Shankar have also filed similar suits, reflecting a broader concern about identity exploitation in digital spaces.
The court’s actions highlight an increasing recognition of personality rights as essential for protecting individuals’ identities from unauthorized commercial exploitation. This trend is particularly relevant given the rise of AI-generated content that complicates traditional notions of likeness and identity.
As this case unfolds, it may set important precedents regarding the extent of personality rights protection available to public figures in India. The outcome could influence how similar cases are handled in the future, especially as digital platforms continue to evolve.
