Take-Two Interactive’s CEO Strauss Zelnick announced that Grand Theft Auto VI is set to launch on November 19, 2026, aiming to provide exceptional value to consumers. This highly anticipated title will be available on PlayStation 5 and Xbox Series X/S.
The game has faced multiple delays, initially expected in 2025. Zelnick expressed his concerns about the upcoming release, stating, “I run so scared with regard to all of our releases — just multiply it by a billion this time around.”
As the first new edition of the franchise since GTA V’s release in 2013, GTA VI promises to feature dual protagonists, Jason Duval and Lucia Caminos. Analysts anticipate that the game could generate over $1 billion in its first week.
Key details about GTA VI:
- The release date is set for November 19, 2026.
- The game will be available on PlayStation 5 and Xbox Series X/S.
- The estimated price range at launch is between $70 and $80.
- A third trailer is expected to drop in May 2026.
Zelnick hinted at a unique pricing strategy for the game, suggesting it will be priced “way less” than its actual value. He emphasized the importance of delivering value to consumers: “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery.”
Currently, most core features of the game are complete as it enters its final stretch of development. However, Take-Two has resisted product placement within the game’s world to maintain its integrity and authenticity.
With a likelihood of up to 96% that the current release date will hold, fans eagerly await further updates leading up to launch day.
